Bring on learners from Ohio University to be your learner-consultants, in a project-based experience. Learners will work on one main project over the experience of the semester, connecting with you as needed with virtual communication tools.

Learners in this program/experience will learn and then follow a stage gate development process to develop product ideas, decide how to position the ideas, write concept statements, test the concepts first qualitatively and then quantitatively, and then proceed to developing a proof of concept prototype. For perspective, last year the class developed ideas for a seasonal decorations company named Old world Christmas.

The process starts with a situation analysis and ends with a product prototype. Students include marketing and communications majors and we will have graphic capabilities.

Deliverables are negotiable, and will seek to align the needs of the learners and the organization. 

Some final project deliverables might include: 

1. A thorough situation analysis
2. A list of ideas generated and then prioritized by opportunity
3. Concept statements that have been tested with purchase intent scores
4. Product prototype
5. A final 30-45 minute presentation with recommendations