Engaging Adult Performers: A Strategic Marketing Initiative

A Work of Heart Productions seeks to cultivate a strong community of followers by engaging individuals who attend its events, such as the upcoming production of "Merrily We Roll Along." The challenge is to develop a comprehensive strategy that fosters deeper connections among attendees, highlighting the unique opportunities for creativity, inclusivity, and shared experiences within the company. This project involves designing a targeted marketing campaign for Merrily We Roll Along that emphasizes its themes of ambition, friendship, and the joy of live theater. The goal is to create a compelling narrative that not only attracts audiences to the show but also inspires them to become long-term supporters and active participants in the A Work of Heart Productions community. Learners will apply their expertise in marketing, communication, and strategic planning to build lasting engagement and loyalty within a real-world arts audience.