Local Madison Business x Capturing the Heartbeat of "Merrily We Roll Along"

A Work of Heart Productions seeks to document the journey of their adult production of Merrily We Roll Along, focusing on the community-building spirit and the passion of its performers and directors. The goal is to create a compelling 5-8 minute short documentary that captures the rehearsal process, behind-the-scenes moments, and interviews with the cast and creative team, along with a 30-60 second teaser to build anticipation for the show. This project allows learners to apply their skills in media production, storytelling, and project management, bridging classroom knowledge with real-world application in the performing arts while showcasing the dedication and collaboration that bring the production to life.

Engaging Adult Performers: A Strategic Marketing Initiative

A Work of Heart Productions seeks to cultivate a strong community of followers by engaging individuals who attend its events, such as the upcoming production of "Merrily We Roll Along." The challenge is to develop a comprehensive strategy that fosters deeper connections among attendees, highlighting the unique opportunities for creativity, inclusivity, and shared experiences within the company. This project involves designing a targeted marketing campaign for Merrily We Roll Along that emphasizes its themes of ambition, friendship, and the joy of live theater. The goal is to create a compelling narrative that not only attracts audiences to the show but also inspires them to become long-term supporters and active participants in the A Work of Heart Productions community. Learners will apply their expertise in marketing, communication, and strategic planning to build lasting engagement and loyalty within a real-world arts audience.