Actors Pocket Guide is seeking to enhance the visibility and engagement of its educational theater podcast and mobile application through a targeted social media campaign. The goal is to leverage the power of social media platforms to reach a broader audience, particularly theater enthusiasts and students. The project involves creating a comprehensive social media strategy that includes content creation, scheduling, and platform-specific tactics. Additionally, the project requires the development of an influencer partnership plan to identify and collaborate with key influencers who align with the brand's target demographics. The campaign should focus on increasing brand awareness, driving app downloads, and boosting podcast listenership. The project will allow learners to apply their knowledge of digital marketing, social media strategies, and influencer engagement in a real-world context.

The project deliverables include a detailed social media campaign plan and an influencer partnership proposal. The campaign plan should outline content strategies, posting schedules, and engagement tactics for platforms like Instagram, Twitter, and Facebook. The influencer partnership proposal should identify potential influencers, describe target demographics, and suggest engagement strategies to effectively promote the brand. Additionally, learners should provide a report on expected outcomes and metrics for measuring success.