Comprehensive Customer Experience Strategy for Actors Pocket Guide
Project scope
Categories
Product management UX design Project management Community engagement EducationSkills
customer analysis customer lifecycle management product lifecycle management educational softwareThe primary goal of this project is to develop a comprehensive customer experience (CX) strategy for Actors Pocket Guide, focusing on both its existing platform and a new learning management system (LMS). The project aims to enhance the user journey for theater production managers and individual learners by seamlessly integrating educational content from the company's new podcast into the LMS. By creating a cohesive and engaging experience, the project seeks to maximize user satisfaction, retention, and educational growth. Additionally, the strategy will align the existing platform’s community management tools with the new LMS offerings to ensure a unified user experience.
Key tasks include:
- Analyzing the current user journey and identifying pain points.
- Developing a seamless integration plan for podcast content into the LMS.
- Enhancing community management tools to support the new LMS.
- Creating a user feedback loop to continuously improve the CX strategy.
The project will result in the following deliverables:
- A detailed CX strategy document outlining the integration of the existing platform with the new LMS.
- A user journey map highlighting key touchpoints and pain points.
- An implementation plan for integrating podcast content into the LMS.
- Recommendations for enhancing community management tools to support the new LMS.
- A user feedback mechanism to ensure continuous improvement of the CX strategy.
Providing specialized, in-depth knowledge and general industry insights for a comprehensive understanding.
Sharing knowledge in specific technical skills, techniques, methodologies required for the project.
Direct involvement in project tasks, offering guidance, and demonstrating techniques.
Providing access to necessary tools, software, and resources required for project completion.
Scheduled check-ins to discuss progress, address challenges, and provide feedback.
Supported causes
The global challenges this project addresses, aligning with the United Nations Sustainable Development Goals (SDGs). Learn more about all 17 SDGs here.
About the company
Actor's Pocket Guide, launched in 2018 by theater director Nicole and technology expert Anatole, is a powerful platform designed to streamline theater production while offering tools for learning and company management. Originally created to address organizational and communication challenges in theater, it now supports actors, producers, and arts educators with features like show creation, cast and crew coordination, sheet music sharing, and task assignments.
With the addition of a learning management system, the platform now offers educational modules focused on performing arts, inclusivity, and antiracism. This allows users to enhance their skills while promoting equity in theater. Actor's Pocket Guide will also eventually include a company management system that simplifies scheduling, financial tracking, and other business operations, helping arts organizations run smoothly from rehearsal to performance.
Nicole & Anatole continue to build a bridge between Broadway and theater communities worldwide, empowering users to create inclusive, well-organized productions that shine.