SEO and Social Media Strategy
Project scope
Categories
Communications Digital marketing Search engine optimization Social media marketingSkills
canva (software) keyword research social media analytics content creation social media strategy social media content social media marketing search engine optimization social media researchOur team is looking for a social media marketing student who can help us drive more traffic and improve our SEO positioning. The primary project requirements include:
- Keyword analysis to determine relevant search terms to our organization
- Developing a strategy document that outlines Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords
- Developing a strategy that outlines social media requirements to increase the number of followers/likes and share
- Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site
- Creating engaging content for prominent media websites
- Working with tools and programs such as Canva, Adobe Programs and any other platforms for content creation
In order to achieve this project goal, we would like students to:
- Research our current SEO and social media strategies to help improve the strategies moving forward
- Research and analyze our current social media analytics to help us create engaging content using tools such as Canva and Adobe Programs
- Create a content calendar based on research they've done
Students will connect directly with the employer for mentorship and supervision throughout the project.
Available on multiple channels throughout engagement: Text, Call, Hangouts, Teams, Zoom, Slack, etc
Will grant access to internal documentation & knowledge base as per requirements
About the company
Actor's Pocket Guide, launched in 2018 by theater director Nicole and technology expert Anatole, is a powerful platform designed to streamline theater production while offering tools for learning and company management. Originally created to address organizational and communication challenges in theater, it now supports actors, producers, and arts educators with features like show creation, cast and crew coordination, sheet music sharing, and task assignments.
With the addition of a learning management system, the platform now offers educational modules focused on performing arts, inclusivity, and antiracism. This allows users to enhance their skills while promoting equity in theater. Actor's Pocket Guide will also eventually include a company management system that simplifies scheduling, financial tracking, and other business operations, helping arts organizations run smoothly from rehearsal to performance.
Nicole & Anatole continue to build a bridge between Broadway and theater communities worldwide, empowering users to create inclusive, well-organized productions that shine.