We are looking to gain a better understanding of our target market to ensure we are positioning ourselves in the right segment, offering effective benefits, and creating the best marketing messages.

To accomplish this, students should focus on providing:

• A complete analysis of our current offerings, our target market, and the positioning of our brand.
• Conducting empirical interviews and/or questionnaires for feedback on our service
• Executing further market research to develop a comprehensive report of our target market.
• Research on how we could expand our platform in various industries and countries

This will help us gain a better understanding of our target market and how we can better satisfy their needs.

With this research and analysis, we would like students to provide recommendations on how to improve our positioning, brand, and products to better suit the market.The final deliverables should take the form of a final report and a presentation.

Students will connect directly with the employer for mentorship and supervision throughout the project.

Available on multiple channels throughout engagement: Text, Call, Hangouts, Teams, Zoom, Slack, etc

Will grant access to internal documentation & knowledge base as per requirements.