Sales Process Optimization
Students will have the opportunity to review and document our current sales process, define a strategy, and generate training material for new hires. Based on your research and industry best practices, we would like you to develop new messaging and sales call scripts to help us increase the quality and number of leads generated.The insights that you provide will help our team improve lead generation and increase conversion rates to drive more sales. In addition, we would like you to research new leads that our company can potentially work with.
SEO and Social Media Strategy
Our team is looking for a social media marketing student who can help us drive more traffic and improve our SEO positioning. The primary project requirements include: Keyword analysis to determine relevant search terms to our organization Developing a strategy document that outlines Search Engine Optimisation (SEO) requirements to ensure our organization appears on the first page of Google for relevant keywords Developing a strategy that outlines social media requirements to increase the number of followers/likes and share Content Calendar Execution: Timely deployment of all our social media content to drive maximum traffic to our site Creating engaging content for prominent media websites Working with tools and programs such as Canva, Adobe Programs and any other platforms for content creation
Arts-Edutech SaaS International Expansion
Actors Pocket Guide was created in 2018 when a Frustrated Theater Director: Nicole, and Technology Expert: Anatole, came together and decided to build their own platform to solve Organization, Preparation, and Communication Issues with Producing Educational Theater & Performing Arts. We are currently working on completing app features (Android app, content library, company management), after which we will prepare for expanding internationally. We have a unique proximity to Broadway (as we are based in New Jersey), and believe our platform supports rapid international expansion, supporting a global community looking for access to insider information & best practices. We are looking for support with identifying how to reach our target areas, effective marketing techniques, and a plan to action based on regional & cultural differences. This project will help us accomplish these goals & introduce our platform to new international markets.