Customer Journey Mapping
The main problem we are trying to solve is to improve our understanding of user experiences. We would like to understand our strengths and areas of improvement from a customer perspective. This will involve several different steps for the students, including: Conducting background research on customer journey mapping, our products and customers. Analyzing customer responses from surveys and interviews. Defining the phases and touchpoints of the purchasing process. Incorporating user actions, emotions, goals, and pain points in the customer journey map. Proposing solutions to minimize pain points while meeting business goals. Bonus steps in the process would also include: Developing multiple customer journey maps to account for different experiences and paths.
Geospatial Business Engagement Presentation
African Geospace is seeking to enhance its stakeholder engagement by developing a series of compelling business presentation documents. The goal is to effectively communicate the potential applications and benefits of space and geospatial technologies across various sectors, including agriculture, climate change, mining, urban planning, and renewable energy. This project aims to bridge the gap between technical geospatial data and practical business applications, making the information accessible and engaging for stakeholders. By focusing on these sectors, African Geospace intends to highlight the transformative impact of geospatial technologies in addressing industry-specific challenges and opportunities. The project will involve researching sector-specific needs, identifying key geospatial solutions, and crafting tailored presentations that resonate with stakeholders' interests and priorities. - Research the specific needs and challenges of each target sector. - Identify relevant geospatial solutions and applications for each sector. - Develop engaging and informative presentation documents tailored to each sector. - Ensure presentations are visually appealing and easy to understand for non-technical stakeholders.